If you are looking for a 50dating alternative, the deciding factor is usually how you prefer to date rather than which site is cheapest. 50dating.com is built entirely around singles aged 50 and over, and combines searching and matching with Premium features such as video calling and an AI dating coach. 4Match takes a broader approach: you search in detail yourself, matching works in both directions, and sending messages is free.
That makes the choice less black and white than paid versus free. On 50dating you deliberately step into a dedicated over-50s environment. On 4Match, different age groups and audiences share one platform, and you use filters to decide who you want to find.
50dating.com is a Dutch dating site aimed specifically at singles aged 50 and over. The service grew out of older brands including VijftigPlusDating.nl and VijftigPlusDating.be, which were brought together under 50dating.com in November 2025. The platform is also shared with 60dating.com.
Its positioning is built around dating within a similar stage of life. Profiles and matching therefore look at more than age and location: interests, living situation and whether someone is still working or already retired all play a part.
That can be appealing if you specifically do not want a general dating site. On 50dating you do not have to filter past people in their twenties, thirties and forties first, because the age range is part of the platform itself.
One practical point is worth knowing before you compare: 50dating.com operates in the Netherlands and Belgium and the site itself is only available in Dutch. Prices are quoted in euros for that market. If you are dating in the Netherlands or Belgium as an English speaker, this comparison tells you what you would be signing up for.
50dating combines searching for yourself with suggested matches. According to the current pricing overview, free members receive two matches a week. Premium Basic raises that to three and Premium Plus to five.
Alongside that, the platform has search tools you can use to browse profiles yourself. The more detailed search filters sit behind the Premium subscriptions.
50dating positions itself specifically for people aged 50 and over. Technically the platform is shared with 60dating.com, so relevant profiles can appear across both entry points when age and search preferences line up.
4Match works differently. Several age groups use one platform. Separate landing pages attract over-50s and seniors, but also other age groups, education levels, regions, faiths, lifestyles and expats. You then use filters to decide which group you want to search within.
A fair comparison starts with what sets 50dating apart. The platform has a number of features for which 4Match simply does not offer a direct equivalent.
That clear age boundary is probably one of the main reasons to choose 50dating. Everything on the platform is arranged around dating from fifty onwards, which is a different proposition from a general dating site where you set an age filter afterwards.
4Match does have dedicated pages for over-50s and seniors, but it remains one platform for a range of audiences by design. If a brand aimed exclusively at the over-50s feels more comfortable, 50dating offers that more explicitly.
Video calling is one concrete difference. With Premium Plus, members can video call within the platform, so they can see and speak to each other without swapping phone numbers first. Both people need Premium Plus for it to work.
4Match currently has no comparable built-in video calling feature. The emphasis there is on the chat itself, after which you decide how and when to take a next step.
50dating uses Anna, a built-in AI dating coach. Anna can help with filling in your profile, choosing photos and writing or holding conversations. What is available depends on your membership.
4Match has no comparable personal AI dating coach. The platform is developed continuously and the interface is refined with A/B testing, but that is not the same as individual dating guidance while you use it.
On Premium subscriptions with a longer term, 50dating mentions a contact guarantee: two contact moments on a three-month plan, four on six months and eight on twelve months. It is worth reading the current terms of that guarantee before you subscribe.
4Match has no comparable contact guarantee. On the other hand, you do not need a subscription to approach someone and send messages.
Search for 50dating reviews and you will find both positive and critical feedback. Checked in October 2026, 50dating held 3.2 out of 5 stars on Trustpilot. Hundreds of reviews about the platform and its predecessors have also been collected on Kiyoh, a Dutch review platform.
Positive reviews mention ease of use, contact with other members, profile checking and help from customer service. Some members write that they genuinely found a new partner or a date through the platform.
Several critical reviews return to other themes. Some users find the number of free messages limited, others say suggested matches do not always fit well enough or that members do not reply. Reviews occasionally raise doubts about individual profiles too. Those are individual user experiences and do not mean every member runs into the same thing.
50dating itself describes various measures around profile checks, photo checks, verification, reporting and blocking. No dating site, however, can guarantee in advance how individual members will behave. It remains sensible to be careful with personal details and with unusual requests from people you do not know yet.
| Feature | 50dating.com | 4Match |
|---|---|---|
| Over-50s audience | Aimed specifically at singles of 50 and over | All audiences, targeted searching with filters |
| Video calling | Available with Premium Plus | No built-in video calling |
| Anna AI dating coach | Built-in AI coach for your profile and conversations | No comparable personal dating coach |
| Unlock credits | Plus members receive a weekly unlock credit | Not needed: sending messages is free |
| Contact guarantee | On Premium plans from three months | No contact guarantee |
| Free messages | 2, 4 or 6 messages per conversation | Unlimited free messages |
| Searching and matching | Search, filters and weekly matches | Detailed searching plus two-way matching |
| Social features | Focus on profiles, chat and dating guidance | Timeline, comments, likes and member events |
If you are mainly looking at how each site charges, the difference is straightforward. 4Match does not require a subscription to send messages. You can use a profile, search, view matches and talk through the chat without paying.
On 50dating you can also start for free, but the number of messages you can send per conversation is capped. Depending on how complete your profile is, that is two, four or six messages. Chatting without a limit is part of Premium.
Prices checked in October 2026. 50dating offers Premium Basic and Premium Plus.
After the term you first choose, the subscription continues monthly at €29.95 for Basic or €39.95 for Plus, according to the current pricing overview. If you would rather it did not, you can switch off automatic renewal.
So the comparison with 4Match is about more than the monthly price. Features such as video calling, Anna and unlock credits are exactly what the paid 50dating concept is built on. 4Match does not offer those specific features, but makes the core of searching and talking to people available for free.
On 50dating, free messaging is deliberately tied to how complete your profile is. With a basic profile you can send two messages per conversation. From 70% completeness that becomes four. With a profile that is at least 80% complete plus the lifestyle questionnaire, you can send six messages per conversation.
Once you hit that limit, a Premium Plus member can use an unlock credit, which lets the conversation continue for the relevant period.
4Match uses a simpler model: sending and receiving messages is free. The chat is set up as a modern messaging environment, so it works the way people expect from the messaging apps they already use. You do not need a subscription to carry on a conversation after a few messages.
Would you rather decide for yourself who you approach?
On 4Match you can search, filter and send messages free of charge. That lets you find out which singles suit you before choosing between Basic, Plus or a longer subscription term.
A dating site like 50dating does not have to use the same approach to matching. On 50dating, suggested weekly matches play a clear role, based on things such as life situation, preferences and interests.
4Match puts relatively more control in your own hands. Searching works with detailed filters for age, gender, location, characteristics and interests, so you can work through the members the way you would narrow down products in an online shop.
4Match also uses two-way matching. Rather than only checking whether person B fits what person A is looking for, it looks at the same time at whether person A fits person B's preferences.
That does not remove the need to take the initiative yourself, and it certainly does not guarantee chemistry. What it does is change the angle on relevance: preferences from both sides are taken into account.
Both platforms pay attention to checks, but not in exactly the same way. 50dating lists manual profile checking, photo checking, voluntary profile verification and options to report or block members.
4Match also checks profiles manually. On top of that, suspicious forms of communication are filtered, for example when someone tries to move a conversation to certain external channels quickly. A filter like that is a tool, not a guarantee that unwanted behaviour never happens.
On 50dating, seeing who has visited your profile is part of the extra functionality in the paid packages. 4Match also has profile visitors, but ties mutual privacy to it. Switch the feature off and you can no longer see who visited your profile, and you are no longer visible to others as a visitor either.
50dating concentrates firmly on the traditional dating process: filling in a profile, viewing matches and profiles, sending messages, support from Anna and video calling if you have it.
4Match adds two social elements. On the Timeline, members can post updates that others can comment on and like. Whoever posts decides who can see it.
Members can also create Events themselves: a trip to a local market, a museum visit, or an afternoon walk with a small group. Other members can respond. That way, first contact does not have to begin with a one-to-one dating message.
A 50dating Premium subscription can be stopped through your account settings by switching off automatic renewal. You then keep Premium until the end of the period you have already paid for.
After the original term, the subscription renews monthly. The current pricing page states that you can switch renewal off up to 48 hours before the renewal date. The separate cancellation page also says you must act before the renewal date. If you are cancelling, it is wise to arrange it well ahead of the renewal date shown.
Your profile is not deleted automatically when you only stop Premium. If you want to leave completely, you have to delete the account separately.
50dating and 4Match set different priorities. 50dating clearly suits people who deliberately want a platform for over-50s only and who value things such as video calling, weekly matches or guidance from Anna.
4Match can be the more interesting option if you do not want to take out a subscription just to keep a conversation going, if you prefer to do a lot of filtering yourself, or if you want social features such as Events and a Timeline alongside dating.
The audience model differs too. On 50dating, age is the central boundary. On 4Match, a wide range of audiences share one platform, with specific landing pages attracting seniors, graduates, people of faith, expats and regional audiences. Filters then decide which group you search within.
Comparing 50dating with 4Match?
Choose on the way you want to date. If you want a dedicated over-50s environment with video calling and digital dating guidance, 50dating has specific features for that. If you would rather search in detail and send messages without a subscription, you can try 4Match for free.
Yes, signing up for 50dating is free. You can create a profile, view profiles, send likes and receive messages. Sending messages yourself is limited to 2, 4 or 6 per conversation, depending on how complete your profile is. On 4Match you can send unlimited messages without a subscription.
In October 2026, Premium Basic costs €29.95 for one month. Over 3, 6 or 12 months the effective monthly price drops to €19.95, €14.95 and €12.95 respectively. Premium Plus costs €39.95 for one month, or €26.65, €19.95 or €16.95 a month over longer terms. 4Match works without a paid subscription.
A free user on 50dating can send 2 messages per conversation with a basic profile, 4 with a profile that is at least 70% complete, and 6 with at least 80% completeness plus the lifestyle questionnaire. Receiving and reading messages is unlimited. 4Match has no such message limit.
Log in to 50dating, go to Settings and then to your Premium subscription, where you can switch off automatic renewal. The period you have paid for runs to its end date. If you also want to remove your profile, you have to delete the account separately.
50dating works on phone, tablet and computer. On iPhone and Android you can add the website to your home screen from the browser, after which it works as a web app. You do not need to download a separate app from the App Store or Google Play.
Yes. Video calling within the platform is part of Premium Plus. According to 50dating, both users need Premium Plus to use the feature. 4Match has no comparable built-in video calling.
4Match is above all an alternative to 50dating if you want to search in detail yourself and send messages without a subscription. 50dating, by contrast, offers a clearly defined over-50s community and features such as video calling and AI dating coach Anna, which 4Match does not offer in the same way.
This comparison was compiled by 4Match using publicly available information about 50dating. Features, prices and terms are subject to change.
